A well known annual security trade show in the US, attended by Dedicated Micros and their solutions division, DM Network Video.
X x X stand space.
The brief was to highlight how Dedicated Micros’ products integrate seamlessly with each other to create one larger solution, suitable for multi site applications. The diagram graphics were the best way of showing this compatability and scalability. The customer (or potential customer) was able to identify their product straight away and see what they could add to it to grow their CCTV system.
I was responsible for initial concept, design, full artwork, liaising with the stand builder in the US for the large scale panels and also associated materials.
IndUS Aviation is an American Company, dedicated to providing high quality, low cost aircraft for the General Aviation and Sport Flying Communities in Dallas, United States.
I was asked to provide design and artwork for pop up banners for a small local trade show, using a limited amount of aircraft imagery available.
Working for the AD Group has meant that I have been heavily involved with motor racing, as their CEO is also a racing driver and the company has a race team that competes within the Le Mans Series, Le Mans 24 Hours and Speed Series.
Before each race season, I have the pleasure of being involved in the branding, design, artwork, print and logistics of marketing materials required for the race.
The image above is an example of pit garage boarding – an important part of the team branding (especially for sponsors) as this is often shown on TV who are covering these events.
The branding is also followed through on other race materials such as, team race shirts, race passes, pop up banners for the hospitality area, customer hospitality invitations and more.
Annual security trade show in Las Vegas, US, Dedicated Micros exhibited.
Stand space XXX
Dedicated Micros had launched its network division, DM Network Video and the brief was to demonstrate that their products were both compatible and scalable and therefore could service huge multi site applications.
We therefore decided to create LIVE diagrams, a combination of large scale graphics and real life products mounted to these diagrams, so that the customer could identify their current product and see what can be added to their current system. It also gave potential customers a chance to interact with the product and have it demonstrated to them.
- Brochures / Catalogues
- Press advertising
- Direct Mail
- Large format exhibition work
- Corporate identity
- Marketing / comms plans
- Direct Mail campaigns
- Website project management
- Organisation of trade shows /customer events /product placement
- Social Media
- Working with CRM systems
- Media Bookings
- Creation and implementation of brand guidelines