One Core Technology

AD Group

Campaign materials, including press advertisements for the IFSEC Trade Show 2010 at the NEC.

This annual exhibition at the NEC in Birmingham is the Security Industry’s main trade show, an opportunity to showcase latest products, technology and brand messaging.

AD Group made the brave decision to combine all its companies onto one stand at the event and move halls from its usual position into a new IP technology area – some of these brands the industry had never heard of, yet all the AD Group’s products share a common technology platform.

The challenge was to get across the message that customers could now get everything from one source (through the combined group of companies), that all products would integrate with each other and also that the company had moved from its usual position.

I came up with the following strap line, which all materials carried, including the exhibition stand:




Dedicated Micros /Transvu

Press advert created for local transport publication in Malta, to advertise the latest in Mobile CCTV technology from Dedicated Micros, their award winning product, TransVu.

The advert needed to show the resilience of the TransVu mobile CCTV product and the harsh environments it can withstand in comparison with its competitiors.

Dedicated Micros (part of the AD Group), has a motorsport race team competing in series such as the Le Mans Series, Le Mans 24 Hours, an ideal advert for the TransVu.


Dedicated Micros Infiniti Thermal Camera Range

Dedicated Micros Infiniti

Press advert created for Dedicated Micros to advertise their new state-of-the-art Thermal Imaging camera, the Infiniti. The advert was created to appear in many trade publications and distribution catalogues, such as PSI, Benchmark Magazine.


Powell’s PR

Produced whilst working for a LMN Creative, for their client, Powell’s PR, this double page spread contains illustration, advertorial artwork for a DPS on a trade publication for Champion Spark Plugs Apprentice of the Year competition. Liaised with the client, Powell’s PR.