Campaign materials, including press advertisements for the IFSEC Trade Show 2010 at the NEC.
This annual exhibition at the NEC in Birmingham is the Security Industry’s main trade show, an opportunity to showcase latest products, technology and brand messaging.
AD Group made the brave decision to combine all its companies onto one stand at the event and move halls from its usual position into a new IP technology area – some of these brands the industry had never heard of, yet all the AD Group’s products share a common technology platform.
The challenge was to get across the message that customers could now get everything from one source (through the combined group of companies), that all products would integrate with each other and also that the company had moved from its usual position.
I came up with the following strap line, which all materials carried, including the exhibition stand:
ONE CORE TECHNOLOGY. ONE STAND. ONE STOP.